Introduction

Welcome to the official Beta Break branding page. This page serves as a reference for our brand identity, including our logos, taglines, and associated visual elements. All elements displayed here are the first instances of use and are protected under trademark law.

Official Logos

Below are the official logos for Beta Break:

Primary Logo

• First use: January 31, 2025 (via)
• Description: The logo is an abstract version of a generic indoor climbing hold. Beta Break is written as two separate words, stacked in a single column. Font used is of the Allotrope family.

Alternate Logos & Variants

• First use: February 21, 2025
• Description: A black and white version of the Primary logo.

Taglines & Slogans

The following are the official taglines associated with Beta Break:

1. “One Deck. Infinite Problems.“ – First use: January 31, 2025 via packaging order to manufacturer
2. “Take a break from the beta by breaking the beta!” – First use: October 14, 2024 (launch of Kickstarter campaign)
3. “The cardgame you play at the bouldering gym” – First use: October 16, 2024 (via)
4. “Think outside the beta.” – First use: January 8, 2025 (postcard design on Canva)

Color Palette & Typography

(Include hex codes and font names for consistent branding)

• Primary Color: #252359 (Blue)
• Secondary Color: #F2E527 (Yellow)
• Secondary Color: #41BF49 (Green)
• Typography: Allotrope Variable

Brand Usage Guidelines

To maintain brand integrity, please follow these guidelines when using Beta Break branding elements:

• Do not alter or modify the logo.
• Maintain proper spacing around the logo.
• Use official colors and typography.
• Taglines must be used exactly as written.

Trademark Notice

Beta Break and all associated logos, taglines, and branding elements are trademarks of Ross Publishing, LLC. Unauthorized use is strictly prohibited.